The year before last year, China’s auto production broke the 3 million mark, and last year it jumped to 4.4 million. The industry was overshadowed by the fact that it is expected to cross 5 million vehicles this year. The auto market will have a good song and dance, and the profit curve of the manufacturers’ financial statements will suddenly rise. The Chinese car industry is entering a stage of high fever and high fever.

As a result of the competition, the auto market has bred a lot of “new cars” this year. Although the statistics vary, only a total of nearly 40 models of new models are involved in the category of cars (strictly speaking, they should be included in the passenger car category). The number of improved upgraded models is even more, which is more than the number of nearly 50 new models that went offline last year. The well-known Chinese and foreign consulting agencies began to issue the “Golden Age”, but such macro-alarms could not stop investors from rushing to the auto industry.

At present, the auto market prospects that are publicly disclosed from the microscopic level are rarely seen. In fact, all manufacturers are consuming dinosaurs that fall in their own market segments. It is difficult for consumers to adapt to the sudden emergence of dozens of new vehicles, which are mixed.

Thanks to the increase in product selection, only a few models have been available in the past ten years, and now there are dozens of models available each year. The market entrants, the competition for market share will inevitably lead to price competition, consumers can take profits.

Worries are related to a complex level: First, many imported models are only for the urban market, and the total sales volume is difficult to increase, which makes it difficult to reduce the cost of after-sales service. Users are worried about this, and fashion cannot save the market. The second is that there are always the most popular and sought-after products in the new car, and no shadow is looted. The actual selling price is seriously raised. The reason is that manufacturers have to be listed before the full supply capacity has not yet been formed due to competitive pressures, artificially created a situation where demand exceeds supply, coupled with a large amount of confusion caused by businessmen stir up a turbidity in the auto market. Third, although the new non-introduced models were dubbed as “individual brands,” but the technical ties are complicated, and new companies and new products cannot wait for the strict “cultivation” of the process to be rushed to market, allowing the first few rounds of users to become consumer pioneers, and then feedback. Dozens or hundreds of defect spots or failure points "reduced refining". This kind of "risk to enter the market law" has continued to suffer, and the cost of brand restoration is even higher. As a result, the name of the "own brand" is broken. Fourth, the birth of new brands has accelerated, regardless of the high, middle and low grades, 4S stores have to raise the grade and scale. Many shops are "Yang Bailao" in front of the manufacturers, and "Murenzhi" in front of the users. They engage in short-term behaviors in order to recover investment costs and greatly reduce customer satisfaction. Fifth, the original manufacturer of low-end models suddenly changed the new mid-range models, the user face full of bright new products.

The number of new cars listed last year was a lot, but the result of the market competition was awesome. Santana and Jetta were the biggest sellers of popular cars. The sales of economical cars were also Xiali, and the SUV and Great Wall of China were still popular. The total sentence: still old and strong.

Many new products that have been branded with trendy fashion and international sales points have stalled in the market, and users are still optimistic about practical, durable, low-cost, and convenient services. Therefore, this year's bustling auto market may not be able to get out of its embarrassing situation by the end of the year, but the total volume has only been amplified.



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