As the “shoe†of a car, the tire is also one of the important parts of the truck. In the course of use, the problem of maintenance and replacement of the tire further arouses constant attention from the end user. In the national final of the Michelin 2013 Truck & Bus Specialist Tire Repair Competition held in Guangzhou on November 21st, the user once again experienced the specialized high-level tire repair technology while gaining a deeper understanding of the technology of the tire repair technology of the truck and bus. understanding. The China Truck Network reporter interviewed Li Ling, director of the commercial vehicle marketing department of Michelin (China) Investment Co., Ltd. at the scene, to discuss issues related to professional tire repair in the domestic card and passenger car market. Unified Service Standard Specialized Tire Repair Judging from the direction of channel development, the users of China's card and passenger car industry are getting more and more mature, and the demand for professional services is getting higher and higher. This undoubtedly has a positive effect on the development of Michelin Bus and Coach Professional Stores. Michelin Marketing Director Li Ling said: “The Michelin Truck and Bus Specialty Store is the highest quality service store in our entire channel. The latest statistics currently we have 127 card and truck specialty stores across the country. The Michelin Truck and Bus Specialty Store represents the Chinese card and passenger car industry. The highest level of service." In the field of professional refinishing, service demand in 2013 increased by 250% compared with 2012, and this growth trend was extremely obvious. Michelin has always attached great importance to channel construction. "We are not only pursuing the growth of quantity, but also paying great attention to quality requirements," said Li Ling. At present, the domestic tire repair market is relatively confusing and there are many drawbacks in the repair technology. Michelin is committed to providing users with professional tire repairs with uniform service standards. Regarding Michelin's service standards for professional tire repairs, Li Ling said: "Michelle's professional tyre repair standards developed by the Michelin Group headquarters are used globally by Michelin. We have 99% of our card and bus specialty stores certified by the headquarters of the Michelin Group. Therefore, in China and even around the world, access to any Michelin truck and bus specialty store is a unified service standard and the highest level of service." Improve retreadability Focus on tire life cycle For more mature users, tire retreading is one of the important methods to save costs and improve product usage. “Michelin refurbishment means that users only need to invest 40% of new tires to get 90% of new tires.†Lee Ling explained. Tire retreading is a further extension of tire repair. The use of tires for many life cycles is very economical for users. However, many tires that have been used for the first time on the market cannot be refurbished after they have been recycled. Why? Li Ling said: “Because these tires have used non-compliant repair methods in their previous use, it can be seen that the quality of the repair has a great impact on the retreadability of the tires. Therefore, professional repair is not only a safety issue but also affects the tires. The economic benefits that many lifecycles bring to the user.We hope to advocate normative remediation through the active theme of the Michelin now launched 'Professional Repair', to improve the retreadability of tyres, to pay more attention to the lifecycle of tyres, and to focus on the end user economic benefit." The Michelin Bus and Coach specializing in tire repair technology continues to innovate, forming a unique professional repair method, insisting on continuous technical explanation and skills training for technical personnel, and further standardize the service operations of technical personnel. Li Ling said that the quality of professional services will directly affect the operational safety and efficiency of use. Professional repair technology and standard service processes can perfect tire repair results, thereby improving the tire retreadability and increasing the tire's life cycle. Pay attention to the customer experience service network With regard to the customer's focus on purchase costs, Michelin is concerned with the value. “There is no doubt that customers in the Chinese market are showing more and more professional and mature trends, so we need to spend more energy and more time to prove that we can provide this professional tire repair service.†Li Ling said. “In terms of disseminating professional repair service concepts, we focus on the customer's experience. All things have a starting point, the customer's first experience is very important. After the first repair to the specialty store, can we guarantee that the customer tires after the completion of the Safety, prolonging the service life in the later period, guaranteeing not to be rejected during the renovation, etc. determine whether the customer will choose and continue to select the truck and bus specialty store for tire repair.†Li Ling said, “The Michelin Truck and Bus Specialty Store has a unified professional service standard. (SOP) From the store image to the personnel management, to the operation standard requirements, even to the software management system in the store, etc., SOP has very detailed and strict requirements.So we hope to use the Michelin channel to put this industry first. The level is brought to the market to allow customers to experience, let them know the difference between professional and non-professional after experience, experience the improvement of product use efficiency, and continue to accept our professional repair service." For users, the coverage of service outlets is very important: Users want to find outlets nearby to help solve problems when there is demand. Michelin has more than 1,600 Michelin service stores in addition to the card and bus specialty store. On this basis, it maintains rapid growth every year. "We are willing to invest in projects and consolidate our service network to make it more widely available and to make our services to users more convenient," said Li Ling. Providing service packages that meet the characteristics of different customer types is a distinctive feature of Michelin's business structure. "Overall, we will provide the safest and most efficient products for both large fleets and smaller fleets, while matching our professional services to make Michelin safe and efficient products even more valuable." Pressure Vessel Steel Plate refers to the carbon steel and low alloy steel plates used to manufacture pressure vessel shells. 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Michelin Marketing Director Li Ling