2013 China Mold Industry Development Prospect Analysis

China's foreign trade exports have been greatly affected by the storm. To ensure profitability, many companies have set their sights on the domestic market and placed their hopes on domestic sales.

1. Mold industry: Giants will surface

After years of ups and downs, China's mold industry has gradually matured and improved both in terms of network system construction, service platform construction, and professional large-scale market construction. In 2008, the State Council's "Several Opinions on Encouraging and Guiding the Development of Privately-Owned and Non-Public Ownership Economy" brought unprecedented opportunities for the development of China's mold industry. The internationalization of domestic competition and the internalization of international competition will continue to emerge as the new characteristics of China's mold industry. Luo Baihui, secretary-general of the International Association for Modeling, pointed out that the mold industry should pay attention to structural adjustment, vigorously develop high-value-added products, take the “fine, specialized, and strong” line and create new growth points in the “blue ocean”.

2. Mold Enterprises: Brand Management and Sustainable Development

At present, the financial tsunami that is sweeping the world has gradually affected the real economy. Some national brands that have been deeply cultivating domestically for many years are now in a stage of gradual escalation and even going out of the country. They may be more calm in responding to the crisis, and there are obviously many challenges to the new brands that are forced to turn to domestic sales. Luo Baihui stressed in the article "Brand Enterprise Brand Management and Sustainable Development" that brand management is an important feature of modern enterprise management and it is a manifestation of asset management. The shift from product management to brand management is a change in business thinking and a change in corporate values.

It is not only a qualitative leap in the process of enterprise development, but also an effective way for the extraordinary development of the enterprise. Brand culture is the core of brand management, from product management to brand management, use of brands to open up markets, create economic benefits, and establish a company brand management model, the core of which is to establish a big brand management concept and should be from the company's business philosophy, customer satisfaction, Product innovation, industrial clusters, cultural intensive, market expansion, capital alliance, ecological value chain, etc. Chang'an Town allocated a special fund of 1.05 million yuan to subsidize the hardware mold enterprises in the town to participate in the 2009 exhibition. It will use the well-known exhibition platform to centralize the promotion of the “Changan mold” brand and further support enterprises to expand domestic and foreign markets.