On September 11, 2007, at the Great Hall of the People in Beijing, the “2007 China Famous Brand Awarding Conference” was held in grandeur. The “Liberation” truck produced by FAW Jiefang Automobile Co., Ltd. won the “China Famous Brand”.

It should be said that as the oldest brand in the history of the New China Auto Industry, as the brand with the largest number of auto brands in China, as the brand that had created the single-brand medium-heavy truck sales in the world, the liberation of trucks has become a true Chinese brand name. To be named, well deserved.

From the eldest son of the auto industry of the Republic, who had received attention from the whole country, to the well-known products that have experienced changes in the market economy, withstand the test of entering the world, and favored domestic and foreign truck users, they interpret the FAW people's advancing with the times and independent innovation in the liberation trucks. The concept of the first to the needs of users. Therefore, in the evaluation of the most valuable brands in China, the brand value of “liberation” has kept increasing year after year. From 6.059 billion yuan in 2001 to 11.462 billion yuan in 2006, it ranks first in China's truck manufacturing industry for many years. As early as 2001, the liberation of medium and heavy trucks sold 170,000 units in the year, setting a record for the single-brand sales in the world. In 2006, Liberation Trucks took the lead in terms of market share, total sales of medium and heavy trucks, and sales of heavy trucks.

In recent years, the reputation of “Made in China” has been greatly improved, but the Chinese famous cars that can be world-renowned have not yet been recognized by the society. In this year's China Top Brand Awards 2007, the inclusion of trucks for the first time in the selection list is of great significance: it allows people to see that when a large number of foreign-brand cars flood the Chinese automobile market, the national brands represented by the liberation of trucks, etc. Commercial vehicle products not only occupy the domestic mainstream market, but also have already achieved a large number of exports, and continue to deliver Chinese famous cars to the international automobile market. The road of brand building followed by Liberation has demonstrated the trajectory of the growth and expansion of China's commercial vehicle brands. That is: Conscientiously implementing the requirements of “Autonomous Development, Open Cooperation” of General Manager Yan Yanfeng of FAW Group Corporation, and insisting on independent development as the guide. To meet the needs of users, build a complete truck product system. With the “user first” business philosophy and the implementation of a marketing strategy that is in line with international standards, build a marketing service network with reasonable layout, timely service, and high humanity. Expand market share.

Autonomously let FAW build the most complete liberation truck product chain

The liberation truck that was born in 1956, has been selling well for more than half a century. One of the important reasons is that FAW people actively adjust the product structure and continuously innovate and improve the product system. In this process, FAW people comprehensively absorb advanced foreign technologies on the one hand; on the other hand, they firmly grasp the initiative of development to protect and elevate the brand value of liberation.

As we all know, liberation is the beginning of the middle card. In the late 1990s, FAW was sensitively aware that the development trend of truck products in the world today is large horsepower, large tonnage, and low emissions, and the liberation of products must implement a strategic shift to heavy vehicles. They clearly realized that during the six-generation development process of Liberation, if previous generations were carried out under a planned economic system and in a closed domestic environment, then the fifth and sixth generations of liberation would be reforms and opening up. Under the background, we can absorb high quality resources at home and abroad to achieve new innovations.

Driven by the strong national sentiment of defending the liberation of the dignity and status of the first Chinese automobile brand, the FAW Group is leading the FAW Technology Center and integrating various resources, inspired by its self-confidence in the ability to independently develop FAW. FAW independently carried out the replacement of liberation of heavy trucks. From the beginning of the 21st century, the liberation of products implemented a series of strategic adjustments. As of this year, Liberation has completed the creation of the fifth generation (J5 platform) and the sixth generation (J6 platform). At present, the heavy truck platform with more than 15 tons of liberation has formed an airtight product line.

Among them, the Liberation J6 high-end commercial vehicle platform is a world-class heavy truck platform developed by FAW Synchronous World Truck Development Technology and independently developed to adapt to China's national conditions. Liberation J6 contains a number of innovative technologies (of which 197 have applied for patents). Its vehicle life span has surpassed the 800,000-kilometer target in Europe. Its power, economy, stability, and safety indicators have all reached European advanced levels. J6 is divided into two major series of 2250 and 2490 according to the cab, covering 8 to 24 tons of full range of products, power coverage of 130 to 460 horsepower. The technical grades and technological levels of the three major assemblies of the engine, transmission, and drive axle that liberate the J6 platform have reached international standards. The core power of the 2490 series is the independently developed 6DN and 6DL engines with international standards. The power covers 280 to 460 horsepower; among them, the 6DN engine is currently the engine with the largest domestic displacement and torque. The 2250 series main distribution engine is a 130 to 280 horsepower series engine imported from German Deutz. The J6 transmission has always become the FS10209 transmission jointly produced by FAW and the well-known Eaton Corporation in the United States. The drive axle is the largest domestic single-speed 500-speed reduction bridge and 485-diameter through-bridge independently developed by FAW on the basis of the introduction of Nissan Diesel. Equipped with a self-developed wheel-speed reduction bridge with a diameter of 300; the J6 cab was designed independently by FAW, using the fashionable elements of European fashion, and combining the atmosphere of the liberation of the brand, with a deep foundation, and bringing the current still in the dull truck market Shocking visual impact effect.

Under the Liberation J6 high-end commercial vehicle platform, it is a platform for the liberation of the J5 commercial vehicle consisting of Aowei, Converse, Denway and other fifth-generation liberation trucks. It is currently the main force for the liberation and capture of the market. Among them, the Liberation J5P Commercial Vehicle Platform is a high-power, high-capacity fuel-saving heavy truck with Liberation Aowei as its main product. The platform product range is broad, covering a full range of cargo loading, dumping, traction, and special-purpose vehicles; The technical CA6DL engine has a power of 280-350 hp, and the heavy-load climbing ability is greatly improved. In 2007, Aowei Heavy Trucks selected the independently-developed electronically-controlled common-rail country 3 emission engine to meet more stringent environmental protection requirements. The Jiefang J5M commercial vehicle platform is a series of products developed by FAW for the domestic medium-to-long-distance logistics market and modified vehicle market. It covers a full range of cargo loading, dumping, hauling, and special-purpose vehicles, and is divided into standard and reinforced platforms. The standard type matches the independently developed CA6DE engine with a power of 180-240 hp. The enhanced model matches the CA6M1013 engine jointly produced by FAW and German Deutz and the CA6DL1 engine produced by Xichai. The power covers 240-280 hp, achieving the country's 3 emissions. standard. The Jiefang J5K commercial vehicle platform is a liberating Denway series product developed by FAW for urban logistics transportation and inter-city logistics market development. It is a medium truck platform completely different from traditional products. The main products are trucks, vans, and modified vehicles. Chassis. Denway is divided into two series of 8 tons of basic type and 12 tons of reinforced type according to total weight, power coverage of 130 to 180 horsepower: basic type matching CA6DF engine, compliance standard 3 model matching 4M2012-13 engine imported from German Deutz company ; Enhanced matching CA6E2 engine, compliance standard 3 model matching Deutz 4M1013 engine.

In the framework of the emancipation of the brand's products, the top-level J6 high-end commercial vehicle platform has occupied the market as the main force to liberate the J5 commercial vehicle platform. At the same time, the emancipation of the fourth-generation products, such as the Jinbei, Gold Camel, and Taurus vehicles, has continued to improve in the market by adaptability improvements such as reduced weight and multi-axis.

FAW relies on strong independent research and development capabilities, has gathered a large number of scientific and technological innovation achievements, continued to enhance the liberation of product competitiveness, not only survived in the fierce changes in more than half a century, and has always consolidated the status of China's truck leader. All this is inseparable from FAW's firm protection and cherished liberation of the brand.

Adhere to the "user first" concept and strengthen the emancipation of brand building

When the first liberation truck was born, FAW people sent it to the museum; and when the 3 million liberation truck went offline, FAW people gave it to a loyal user. In the process of transforming from a planned economy to a market economy, FAW-Man also completed the transition from the pursuit of “business first” to “user value first”.

As the eldest driver of the national car, the accumulation of brand value for more than 50 years is unmatched by any domestic automobile brand. In recent years, in the fierce market competition, FAW has quickly increased the popularity and reputation of emancipating the brand. On the one hand, it integrates global quality resources, develops new products independently, and ensures that emancipative brands are in line with international standards in terms of technological content; on the other hand, Vigorously carry out brand building work in a down-to-earth manner, through comprehensive implementation of the concept of “user first”, deepen customer relationship system construction, improve marketing and after-sales service network, so that more users understand the value of liberating the brand and make liberating the brand become current First choice for users and potential users. To this end, Liberation Brand has achieved three transformations in marketing:

First, we must shift from "focusing on benefits" to "user-centered". Liberation was first proposed in the domestic truck brands to create value concepts for users. "Liberation trucks and money-making machines" are the slogans that have liberated the most powerful brands in recent years. They allow people to associate wealth with trucks for liberation, so that the influence of emancipatory brands is deeply rooted in people's hearts. There have been many "liberation villages" throughout the country. "Liberation Township." Currently, the number of liberation trucks exceeds 5 million, making it the No. 1 truck brand in China. The motivation for people to purchase is to bring value and benefits to users. This is one of the reasons for the high rate of remanufacturing trucks.

Second, the transition from "marketing" to "relationship marketing." Liberation brand service standards are “friendly, fast, effective, and reasonable”; FAW Trade Corporation, which sells liberation trucks, has established a “customer relationship center” and established a “four-tiered return visit system” for headquarters, provincial companies, agents, and service stations. ". The dealership store is built according to the liberation 4S marketing service network image standard, which can provide users with services such as car sales, after-sales service, and accessory sales, and establish a brand image.

Third, the transition from "satisfied service" to "moved service". By bolstering the front-line employees' business level and optimizing the supply of spare parts, Liberalization has improved service efficiency and quality. Since 2006, the liberation service system has begun to implement higher service standards: for example, five 24-hour services, namely customer service hotline 24 hours to answer calls, service station work mobile phone 24 hours boot, 24-hour emergency rescue service, spare parts supply green channel 24-hour service, commonly used spare parts area within 24 hours.

It is the emancipation of the brand in the marketing service to achieve "user value first" as a starting point, the liberation of the brand in the user's influence is increasing. At present, the Liberation Brand has received a number of honors such as "the Most Welcomed by the Logistics Company for the China Card Award", "Best Economic Benefits Heavy Truck Award" and "The Truck of the Year Award".

Liberation of the brand's internationalization has started

According to the planning of FAW Group Corporation, by 2010, the Group will achieve a scale of one million, digital management, and international operations. Among these, the emancipation of the brand will play an important role. FAW Group leaders pointed out long ago that liberation must be impacted by famous Chinese brands to world famous brands. From the current perspective, the trend of liberating the brand's internationalization has become increasingly clear.

First of all, liberation has the basis for integration with international heavy trucks. Liberation of the J6 high-end commercial vehicle platform is a heavy-duty product developed by FAW to achieve international standards. Its goal is to keep a close eye on the world's truck technology frontier. Products in the international market do not lag behind for 10 years.

Second, the liberation truck's marketing approach has gradually been aligned with international standards. For example, the entire sales process of Liberation J6 was benchmarked against internationally renowned brands and operated according to the order-based production model without inventory.

Third, the liberation of trucks was the first car to go abroad. In the past two years, as exports have increased year by year, the good reputation of the liberation brand has also spread more rapidly.

FAW people have a dream that it will take 10 years to establish Liberation as an internationally renowned brand for commercial vehicles that is commensurate with Mercedes-Benz and Volvo. After winning the title of “China Top Brand”, the road to internationalization of liberation will accelerate.
View related topics: liberate J6 offline brings China's high-end heavy truck era


High Speed Paper Cup Machine

Double Wall Paper Cup Machine,High Speed Paper Cup Machine,Paper Tea Cup Making Machine,High Speed Paper Cup Making Machine

RUIAN RUIZE MACHINERY CO., LTD , https://www.ruizemachinery.com