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In 2005, sales of large and medium-sized passenger cars in the country fell as a whole and more than 10 passenger car companies were in a severely discontinued and semi-discontinued state. Under the severe situation of suspended production and semi-discontinued production, Suzhou Golden Dragon soared with an annual output of 10,180 sets and achieved sales of 2.633 billion yuan, a year-on-year increase of 11.83%. , 10.33%, Suzhou Jinlong has become the second largest passenger vehicle in China after the Yutong Bus, and its annual sales of more than 10,000 units of commercial vehicle companies.
Rely on technological innovation to start the Haig brand
Suzhou Jinlong promotes Hager brand, based on independent technological innovation, applies modern technology to large-scale passenger cars, enhances overall product performance through technology, and creates new big customer design concepts. The development of 12 series of new models was completed throughout the year. Hager's V series products completely replaced S-series products, from the full-scale mass-marketing of Hagrid's V92/91 series at the beginning of the year to the sales of Hagrid V7/V8 series at the end of the year, Hagrid 6608. Instead of the 6601 being favored by customers, the new 6758 and city bus models have quietly completed trials and are poised to hit the market. Hager hybrid bus, high-speed bus chassis, high-end luxury buses won the National Torch Project and key scientific and technological research awards respectively; Hager won 9 national patents, won the Best Safety Equipment Award at the Asian Bus Expo, and the first “Huaxia 12 Cars†Awards and Best Gold Award for Road Passenger Cars, the Hager brand ranks among the best-known domestic passenger car brands.
The new Hager V-Series passenger car developed by Suzhou Jinlong has been independently innovated in key technologies such as the chassis of passenger cars, which has enabled Suzhou Jinlong to form its own core competitiveness. For the first time, the latest international brake system, the front disc rear drum brake, is applied to buses larger than 11 meters. After continuous improvement and market inspection, Suzhou Jinlong chassis has become a technologically advanced and mature product on the market. Suzhou Jinlong also applied for 22 new passenger car products, 120 national and local environmental protection catalogue models, and 4 research articles on passenger car technologies were included in the “American Engineering Citation Indexâ€.
Suzhou Golden Dragon has invested in new R&D and experimental institutions such as a new high-speed passenger vehicle research center, post-doctoral research workstation, and automotive performance testing center, which has enabled Suzhou Jinlong Bus to develop its product development and experimental methods to the domestic advanced level, providing the basis for technological innovation.
Improve quality and demonstrate product competitiveness
Suzhou Golden Dragon regards technology and quality as the breakthrough of brand image, relies on technological innovation to occupy the commanding heights of the market, and uses product refinement to highlight quality advantages. In accordance with the business philosophy of “doing deep and seeking qualityâ€, it is not simply pursuing the growth of quantity, but also focusing on the improvement of quality, from the setting of the quality target at the beginning of the year to the development of quality month activities, and to the quality management of the second half of the year. Systematic progress has been continuously innovating from concept to action plan and work measures, and has achieved remarkable results. At the same time, with the focus on improving the quality of accessory parts and lowering the price of materials, we have helped suppliers to improve their quality through the "Party Quality Seminar" and opened up the supply value chain, laying a solid foundation for improving product quality.
Suzhou Jinlong focuses on the use of new technologies and new processes to promote the improvement of resource utilization efficiency. In 2005, the technology of covering the light was realized, and the single-shift production saved more than RMB 1 million for the whole year, and the cost of water and gas fell by more than RMB 500,000. The decline in management costs undoubtedly created conditions for the formation of a product's cost-effectiveness advantage.
The new Hager V series passenger car introduced by Suzhou Jinlong is adhering to the “safety, stability, and reliability†of Suzhou Golden Dragon, starting from a high starting point for technological innovation and paying more attention to quality perfection. It not only satisfies the needs of many bus passengers in terms of quality, but also raises concerns about product quality throughout the bus market. The V-Series new passenger car combines technological advancement, safety and reliability, leading fashion and many other features. It is meticulous in detail and perfectly interprets. It has acquired a distinctive “identity†feature in the current homogenized bus market – comfortable, Durable, cost-effective, the market once again witnessed the extraordinary strength of Suzhou Jinlong.
Nei Pei cited the construction of industrial talent highland
In order to make the company a learning organization, Suzhou Jinlong proposed to not only produce high-quality products but also produce high-quality talents. The company has established an internal training system and continuously improves the quality of its employees through assignments, commissions, and special training for management personnel. Actively encourage employees to continue to learn, forge ahead, and constantly improve their own literacy, at the same time, each year to provide outstanding employees with opportunities for further study, in 2005 organized six employees to participate in master's entrance examination in Shanghai Jiaotong University, three employees were admitted. The Suzhou Jinlong Technology Center has grown from more than 10 people to more than 150 people, of whom more than 20% have master's degrees. The accumulation of talents has created favorable conditions for the selection of Suzhou Jinlong Talents. In 2005, more than 300 people from all over the country joined Suzhou Jinlong, including 291 undergraduates, 11 masters, and 2 doctors. The attraction of Suzhou Jinlong to the industry's talents is constantly expanding with the development of the company.
New service initiatives highlight new concepts
In the future market competition, bus companies will have comparable technology levels and their product performance will vary. "Services" will occupy an increasingly important position, and will even become an important bargaining chip in determining the development and progress of enterprises. Suzhou Jinlong will increase service awareness and attach importance to service quality to the height of strategy. The focus is on future market competition and sustainable development of the company. It has built 320 customer service outlets and 13 major parts centers throughout the country to provide timely services to customers. Attentive service. In 2005, Suzhou Jinlong proposed the brand-new concept of “service brandâ€. In 2005, it will be defined as the service year, and the “timeliness†will be the outline. It will launch “National Geniusâ€, “Call Center†and “Green Partsâ€. Channels and other eight service initiatives, so that "active service", "fast service" and "enhance service efficiency."
According to Zhen Zhenqing, chief analyst of China Bus Statistical Information Network, the sales volume of Suzhou Golden Dragon exceeded 10,000 units in 2005, which is a milestone significance for the passenger car industry. In 2005, the equity disputes of Suzhou Jinlong, which were of concern to the industry, came to an end through a settlement. The result of the win-win results of all parties was unanimously endorsed by the investors. In particular, the clear positioning of Suzhou Jinlong Development, as a wholly independent legal entity, a sound legal person governance structure will undoubtedly enable Suzhou Jinlong to have more room for development.
"The days are reminded of the personnel day, and the winter solstice comes back to spring." Suzhou Jinlong positioned the year of 2006 as the market year, and proposed to face the market, embrace the market, achieve zero distance in the market, and provide zero value for customers. While creating greater value for customers, it also realizes self value, shareholder value and social value. 2006 Suzhou Golden Dragon will perform what kind of wonderful, worth the wait.