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In the first quarter, the freight market still maintained a growth rate of about 5%, and for the second consecutive year, it showed a declining growth rate. The current growth is still brought by light trucks, while the medium and heavy truck market is declining due to the influence of the macro environment. However, in the long run, this change is only an adjustment of the internal structure of the truck market.
As trucks appear as a production tool in economic life, their development depends more on the economic factors such as the country’s macroeconomic development, investment in fixed assets, infrastructure construction, the development of the transportation industry, and the development of the service industry. Because certain policies have been introduced to influence market demand in the short term, in the long run, economic development still requires that the total market volume must be released. The market outlook including light trucks will remain positive.
Light trucks increase for 6 consecutive years
The light trucks have become the locomotives that drive the truck market, especially light trucks have maintained growth momentum for six consecutive years. However, with the expansion of market groups, the current light-bulb market has become saturated, and the growth rate will remain at a relatively low level. According to statistics from the China Automobile Association, the total sales of light trucks in the first quarter reached 247,078, an increase of 5%. According to the current market situation analysis. It will be very easy to break through 900,000 vehicles throughout the year. The economic activities in various regions continue to be active, and the truck market as a means of production will continue to maintain a relatively good prospect. Light trucks, as the most important means of transporting light cargo, are in the entire logistics transportation and transportation. Will play more and more important role. It can be said. The entire macro environment provides a good basis for the continued stable development of the light truck market. At the same time, as the country gradually reduces the use of preferential policies for agricultural vehicles. The purchase and use fees of agricultural vehicles are almost the same as those of light trucks, which will transfer some agricultural vehicle users to the light truck market.
From 2001 to 2005, the light truck market continued to grow. According to the survey. 70% of users have used light trucks for less than 5 years, indicating that light truck users will gradually enter the redemption period from this year. This is the basis for the stable light truck market at a relatively high level of development.
Market competition is fierce
The number of leading companies in the young card market has changed from 7 in last year to nine, and the two farming vehicle transformation enterprises of Qingqi and Kama have already become strong competitors in the light truck market. The industry ranking exceeds that of the light truck markets such as Yuejin, Hongta and Jinbei. veteran".
According to the current market conditions. Light truck companies can be divided into four camps according to their sales. The first camp Fukuda is one of the most outstanding; the second camp Dongfeng and JAC are pressing harder and harder; the third camp has veteran manufacturers such as Yuejin, Jiangling, and Jinbei, and there are also new recruits such as Kama, Qingqi, and a drag; the fourth camp has some sales poles. Small manufacturers.
At present, Foton is still in an absolute leading position. Its comprehensive product lines and powerful marketing methods such as economical, high-end, pickup trucks, and engineering vehicles make Futian firmly occupy more than 30% of the market share. Although the sales volume of Foton fell to a certain degree last year, it has been actively adjusted by itself, and the sales volume of new products of the era and Olympian has been gradually enlarged. The sales of construction vehicles continue to be hot and this year it has returned to the growth track.
Dongfeng and Jianghuai are in the second camp. The sales volume is almost the same, and the competition between them is fierce. Kama is currently surpassing the leap forward. Become the vanguard of the third camp. The sales of the third camp manufacturers decreased in turn, with little difference. At present, the sales of the first three group manufacturers account for 90% of the market share of the light truck market, among which 11 factories such as Futian, Dongfeng, Jianghuai, Kaima, Yuejin, Jiangling, Jinbei, Habei, Qingling, Hongta and Qingqi occupy the sales volume. About 85% of the market's share directly dominates the development of the market.
There are many competing manufacturers. At the same time, due to low market barriers, many agricultural vehicle companies have also moved to the light truck market, turning agricultural vehicle users into light-card users and expanding the light-duty truck market. At the same time, they have also aggravated the fierce competition in the light-duty truck market. This is the type of business.
All market segments go hand in hand
In the first quarter, both the economic car market with a price of 60,000 yuan and the medium-to-high-end car market with a price of more than 70,000 yuan will have a relatively good momentum of development. The economy car market accounts for 60% of the total light truck market, which in turn affects the entire market. Currently. The mainstream manufacturers of the market are all engaged in the production and sales of economical light trucks. In fact, this market is indeed a product that conforms to China's national conditions and has a vast market space. The high-end light truck market is developing along with the economic development.
Today's young card market is less affected by policies. The government has not introduced a policy similar to the 2004 “Road Traffic Safety Law†that has a significant impact on the market. Therefore, the market trend is relatively stable. Some areas such as Beijing's State III environmental protection standards are cases, but future national III and even subsequent requirements for higher environmental standards will become a problem for all manufacturers. As the diesel engine will reach the national III environmental protection standard, it will increase the cost by about half, and these costs will inevitably be transferred to consumers. The impact on the light truck market is insignificant. How the country implements this policy in the future will affect the nerves of the light truck manufacturers. It is this policy that will affect only the light truck market this year. Its impact will gradually emerge in the second half of the year.
The low-end products of the economical vehicles are shifting to the comfortable mid-to-high end products. As the standard of living has increased, the average age of light-duty truck users has gradually declined. From the simple pursuit of bearer development to the pursuit of load-bearing performance and low costs, users have begun to consider the overall aesthetics and sense of the times of the vehicle, taking into consideration the color and internal ride comfort. . This forces more manufacturers to expand to high value-added products.
A single low-speed heavy-duty or high-speed light truck began to shift to high-speed heavy-duty trucks. economic development. The demand for logistics and transportation from the society is getting higher and higher, and light truck transportation is also affected by this. As the city's logistics transportation and short-distance goods distribution have previously met the needs of low-speed heavy-duty or high-speed light-load, it is necessary to ensure the rapid transformation of high-speed and heavy-duty light truck market, whether it is an economical light truck or a high-end light truck. All this happened.
Market competition tends to be rational
User demand is no longer concentrated. The market structure is no longer single, and user needs and market structure begin to diversify. This is caused by user demand and manufacturer guidance. On the one hand, the service industry is more and more developed, and the forms and requirements of logistics transportation are increasingly refined. This will inevitably require that the vehicles that undertake the transportation be more and more diversified and no longer concentrate on one or two models; on the other hand, the manufacturers begin to consciously guide users to purchase. Develop sub-products to expand product lines. Making the market more and more subdivided, users have more room to choose. Users also began to purchase products based on their actual transportation needs.
Market competition began to be rationalized. The concept of corporate competition has changed, and we have begun to consider the future development of the light truck market from a higher perspective. For example, the heads of major manufacturers of light trucks regularly hold industry summits each year to discuss the development characteristics, development trends, and difficulties faced by the light truck market. In China's commercial vehicle market and even the entire automotive market, "voice" is issued. Pay more attention to the construction and management of marketing networks, increase the intensity of network subsidence, and increase the ability of network marketing. "Point, face combination", and began to focus on storefront construction. All these will guide the light truck market toward a more standardized, scientific and healthy sustainable development track.
In addition, from the perspective of market development trends, there is little possibility that the prices of light trucks will fall. The rise in raw material prices led to a direct increase in the price of light trucks in the short term. With the increasingly stringent environmental protection, three packs and collisions, the implementation of various laws and regulations, light truck manufacturers in order to meet laws and regulations, will inevitably improve the products, will inevitably increase the cost of the product, in the long term the price of the product is an inevitable trend.